Five Tips for More 'Targeted' Press Releases
We’ve noticed on our Twitter feed that a PRNewser story posted last year has had a resurgence of popularity: “Survey: 75 Percent of Journalists Find ‘Targeted’ Press Releases Useful.”
With that in mind, we thought it was time for a follow-up that takes a closer look at how to make your press releases more “targeted” and “high quality.” For many, this will be a refresher course, but it’s good to be reminded. After the jump, five tips for making your release a must-read to the writers you’re pitching.
-What’s the news? Part of crafting a quality press release is having a clear sense of what exactly the big news is.
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