Five Mobile User Acquisition Tips for 2015

The mobile app marketing world is a complex ecosystem. Gone are the “infancy days” of mobile. Unlike the desktop marketing world where tools are more developed through cookies, pixels, etc., the mobile marketing world can be tough to navigate; especially for marketing and user acquisition managers. How do you go about acquiring mobile users? Here are a few rules of thumb to keep in mind as you attract users to your app:

1. Cast a Wide Net
Instead of going after a specific audience you think will be a valuable user segment, try to acquire users from several different channels and let the performance data speak for itself.