First Widget for Facebook Application Launches

Remember the good ‘ol days when you would launch a widget containing your website content? The new versions of widgets embed personal content generated within Facebook applications. Hungry Machine, a Facebook consulting and development company based in Washington, D.C., has just launched a widget for their extremely popular Visual Bookshelf application. The widget (as featured below) enables users to display the books that they have read, want to read and are currently reading.

Visual Bookshelf is an application exclusive to Facebook. This is in contrast to companies like RockYou who are distributed on multiple social networks as well their own website. While Facebook tries to keep users within their “walled garden,” the Visual Bookshelf widget allows you to take content outside of Facebook. I think this will be a successful model given that 100 percent of our digital lives are not on Facebook (at least not for now). The only downfall of the widget currently, is the inability to resize it. I spoke with Tim O’Shaughnessy, one of the founders of the company, who said that they will be adding that feature soon. If you’d like to get your own widget like the one feature below, go add the Visual Bookshelf application.

Hungry Machine was co-founded by Aaron Batalion, Val Aleksenko, Eddie Frederick and Tim O’Shaughnessy. For more information you can view their website.