The Tweet Sent From The Top Of The World (And The Marketing Campaign That Paid For It)
Kenton Cool (@KentonCool) is one of Britain’s leading alpine climbers with nine successful Everest summits on his resume.
His latest expedition was completed early yesterday morning, and thanks to a sponsor, Cool was able to send out a tweet announcing his arrival at the summit.
At 6.27am (ET), and some 29,035 feet up in the sky, Kenton wrote this message for his Twitter followers:
Yep, Kenton’s update – and, you presume, the sponsorship money that paid for some or all of the climb – was made possible by Samsung and their flagship smartphone, the Galaxy S II.
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