First Sprint, Now Verizon: AmEx Serve Mobile Payment Service

It looks like mobile payments systems are getting traction. However, the current leader is not depending on NFC (Near Field Communications) which requires special hardware in phones (like the Nexus S). American Express’s Serve found a partner in Sprint last month.

Sprint Rolling Out American Express’ Serve Mobile Payment System to Select Android Phones

And, now the even bigger CDMA mobile giant, Verizon Wireless, signed up for Serve.

Serve simplifies the online checkout experience by authenticating a mobile number, then allowing a customer to make a purchase on-screen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in