First Microsoft Windows Phone Appears in 2002 – App Store Opens in 2009

Microsoft’s Senior Director for Mobile Platform Services Product Management (say that three times fast) Todd Brix announced that…

Get Ready; Windows Marketplace for Mobile Offers Millions of Potential New Customers

So, what does this mean (other than no one will ever remember a name like Windows Marketplace for Mobile correctly)?

1. It will consider app submissions in 29 countries on July 27. Essentially this means nothing to Windows Mobile smartphone users since the app store itself isn’t going to open at that time and they can probably find the apps elsewhere anyway.

2. The Windows Mobile app store will sell apps that run on the currently available Windows Mobile 6.0 and 6.1 phones. This is somewhat interesting since the vast majority of existing Windows Mobile smartphones won’t have a 6.5 upgrade available for it. And, again, you can already buy these apps now. So, there’s no real waiting involved. Oh, and by the way, apps for 6.0 and 6.1 won’t be in Microsoft’s app store until the end of 2009 even though the store itself opens something this fall.

Don’t get me wrong though. I think an app store for Windows Mobile smartphones (or Windows Phones at the 6.5 devices will be branded) is a important and good development. It will make it a lot easier for consumers to find apps and for developers to expose their products. Too bad Microsoft didn’t do this 7 years ago when the first Pocket PC Phone Edition was released.