First Lady Michelle Obama Takes Her Health Initiative To Five Meredith Magazines

Meredith is helping First Lady Michelle Obama share her goal of ending childhood obesity and promoting general good health across the country. The First Lady graces the September cover of Ladies' Home Journal, and her message appears in four other Meredith titles: Family Circle, Parents, Ser Padres and Siempre Mujer. We spoke with Sally Lee, editor in chief of Ladies' Home Journal, about the innovative way these Meredith titles worked together to bring Michelle Obama's message to their readers. Lee explained that each of the five magazines involved submitted their own questions for the First Lady to answer in one interview, each focusing on a specific angle relevant to their respective readership. Parents, for example, will focus on healthy school lunches in its article, and will include a lunch recipe courtesy of assistant White House Chef -- and the First Lady's Food Initiative Coordinator -- Sam Kass. Family Circle will focus on healthy family dinners for the whole family and provides a First Family-approved grilled burger recipe from White House Executive Chef Cris Cornerford. For Spanish-speaking Latino readers, Ser Padres and Siempre Mujer's October issues will also focus on different aspects of the First Lady's health initiative. Ser Padres will offer a report on school lunches and Siempre Mujer's interview with the First Lady will kick off the magazine's annual "Siempre Inspiran" feature, highlighting celebrity and non-celebrities alike who are committed to helping the Latino community. Meredith has used these approach before -- Lee refers to it as "harnessing the power of Meredith" -- when covering non-profits across a number of titles, so it seemed a natural fit for reporting on the First Lady's health care initiative. Besides promoting good health, the First Lady will also share a bit about what it's like to balance work and family and how she deals with the pressures of her high-profile position.

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First Lady Michelle Obama Takes Her Health Initiative To Five Meredith Magazines

Alex Alvarez

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Alex Alvarez