First 'In-Taxi' Mag Launches In India
Print isn’t dead—on the other side of the world, at least: the Mumbai Taximen’s Union has just launched what is thought to be the world’s first ‘in-taxi’ magazine.
MumBaee is described as “sleek” and looks like an in-flight magazine. It will include light features on Mumbai life and event listings.
Editor-publisher Vishnu Kadam said that commuters can spend up to a few hours in a taxi at one time. He added: “People who travel by taxis fall in the middle and upper middle class category of consumers, who are educated and command considerable spending power.”
Kadam told DARE, an India-based magazine for entrepreneurs, that the magazine is launching with an initial print run of 30,000.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in