First Facebook Connect-Enabled Social Game for the iPhone Launches

This morning, Zynga launched the first Facebook Connect enabled social game for the iPhone, Live Poker. From the Facebook perspective, Live Poker is interesting for a couple of reasons:

1. Facebook Connect is now Mobile

Live Poker allows users to authenticate with Facebook Connect on their iPhones. After logging in with Facebook Connect, users can find and play poker with their poker buddies from Zynga’s Texas HoldEm app on Facebook. This hints at the power of what’s possible with Facebook Connect for mobile platforms – users can now bring their Facebook identity wherever they go.

2. Virtual Goods Limitations on the iPhone

The differences between Texas HoldEm on Facebook and Live Poker on the iPhone demonstrate the limitations that currently exist for virtual goods transactions on the iPhone platform. Currently, Apple just does not allow it – virtual goods can only be purchased by downloading an entirely new app. This interaction makes it hard for users to conduct frequent transactions, and could be a significant limitation on revenue for game developers that are used to doing direct-to-consumer virtual goods sales inside Facebook.

At the end of the day, Live Poker is a sign of what’s to come with Facebook Connect-enaled iPhone applications.

For more, check out the full review on Inside Social Games.

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