First Data Acquires Perka App
Perka, an app that lets local merchants create loyalty programs for their customers replacing punch cards, has been acquired by payment platform First Data, in a deal whose terms were not disclosed.
Perka will continue to operate independently, and the current management and product development teams will stay in place. Your points at your favorite cafe will remain in place. First Data will invest in the platform to help Perka grow to a larger scale. The deal also gives Perka access to First Data’s 6+ million merchant customers in 30 countries around the world.
“Perka
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