Firms Start Spreading the Holiday Cheer

Good Deed Dare from Salt Communications on Vimeo.

With the holidays underway, we’re starting to see PR firm holiday greetings messages. As always, some firms, like Cohn & Wolfe, are getting creative. Others are using it as an opportunity for philanthropy, like R/GA, which is making a donation to USAID to help with famine relief in Africa.

And Salt Communications will make a donation to Meals on Wheels or Leap when you take their Good Deed Dare. Do something nice for someone and let them know about it on Twitter using either the #ididaGDD or #GoodDeedDare hashtags. The clip above describes the program.