Firm Leaders Advise, 'Be Bold'

For its final act, the PRWeek NEXT conference gathered three firm heads — Edelman’s Richard Edelman, Ketchum’s Rob Flaherty, and Fred Cook of GolinHarris — to talk about what it means to not just have the “seat at the table,”* but to maximize it.

The consensus among the three can be summed up simply: “Be bold.” In fact, Cook used those words specifically. Flaherty used a quote, that we’ll quote in part here: “Try not to be the understudy in your own life… We have all the permission we need to step to center stage.”

For all three, the key to this boldness is the ability to go beyond the traditional bounds of a PR firm.

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