Fireball Whisky Is Outselling Other Well-Known Liquor Brands Thanks To College Towns & Free Samples
The Fireball motto: “Tastes like Heaven, Burns like Hell.”
Fireball Whisky is, of course, sold in liquor stores and bars around the country. But it’s also sold at gas stations and convenience stores. And apparently, that ubiquity has made it a sales winner, particularly in college towns where drinking games are popular. After all, if you’re losing, what better way to hammer the message home than to have a shot of hot alcohol leave a burning trail down your throat.
Sales of Fireball in 2011 were $1.9
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