Customers are smarter than the credit we give them. We often treat them like robots—we pull a lever, they react. We lose the human element in our love of numbers and margins. Nowhere is that more of a pain-point today than with influencer marketing.
Influencers are in the spotlight. They satiate our need to reach a key demographic and to create highly visible content, and they’ve even learned to feed us shallow numbers to keep us content.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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