The Financial Times has revamped its site. The new look FT.com was designed with speed—it apparently loads desktop pages in 1.5 seconds—and customization in mind.
“We have designed our new digital platform around our readers’ preferences and usage, so it’s very fast, optimized for mobile, with smart navigation and personalization,” said FT CEO John Ridding, in a statement. “As a result, readers are spending more time on the site and that will help deliver further growth in our global subscriber base.”
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