Financial Times Calls Social Media Its Fastest-Growing Source of Referral Traffic

Do social shares actually lead to more page views? According to the Financial Times, they do. The UK-based publication's customer and market insight team surveyed more than 1,000 readers in June and July 2012 to find out how they were using social media to catch up on the latest business news.

In the checkout stand at the grocery store, the front page of a publication is what grabs a reader’s attention. Online, headlines and high-quality images are still valuable, but the homepage is not always a reader’s first point of entry. Social media sites like Facebook, Twitter, and Google+ also play their part in distributing the news.

Do social shares actually lead to more page views?  According to the Financial Times, they do. In the last six months, referral traffic to FT.com from

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