Film Studios May Stop Running Facebook Promos
Today’s Academy Awards nominations mark Hollywood’s second-biggest PR day (this year’s theme seems to be “Thank you, Steven Spielberg, for keeping things classy”). But the movie industry may be re-thinking some of its promotional strategies in coming years–especially those involving Facebook.
In short, some studio executives and their press teams have begun to wonder whether “likes” amount to box office returns. It would seem that the two parties’ revenue streams have crossed–and anyone who’s seen Ghostbusters knows what that means.
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