Fiksu's March Index reveals steady landscape for mobile app downloads and marketing costs
Fiksu today reported a steady landscape for daily download volumes and mobile app marketing costs in its March 2013 Index. The user acquisition and marketing company also announced that its Fiksu Mobile App Marketing Platform has now registered 100 billion app user actions and driven more than one billion app downloads.
Fiksu reported a cost per loyal user increase of 5 percent, or $0.07, to $1.36, from $1.29 in February’s Index. Marketing costs are up by approximately 5 percent year-over-year when compared to costs of $1.30
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in