Fiksu: user acquisition costs rise dramatically while iOS downloads see minor increase
iOS download volume is slowly rising again but user acquisition costs are rising faster, reports user acquisition company Fisku. The cost to acquire a loyal user — defined as someone who will open an app at least three times — jumped by 14.3 percent to $1.44 per loyal user in June.
While Fisku attributed the increase to quarter-end marketing spends and a cautious return to UDID (Unique Device Identifier) attribution tracking, we’ve heard from several sources that user acquisition costs have risen dramatically as some well-funded players have started to compete in earnest for new users.
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