Fiksu touts advertising success with SimplePrints photo book app
App marketing technology company Fiksu is touting its success with SimplePrints, an app that allows users to turn their photos into printed photo books. Using Fiksu’s technology, along with Facebook’s mobile app install ads, SimplePrints saw an increase in business of 70 percent in its first five months.
The company acquired a large number of high quality users during the holiday season. By working with Fiksu, SimplePrint’s download volume nearly doubled, with its CPI reducing by 20 percent.
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