Fiksu nets $10 million series B for European, Asian expansion
User acquisition company Fiksu has closed a $10 million dollar round of Series B funding to bring its mobile app marketing platform to more customers in Europe and Asia.
According to Fisku, the need for new funding was prompted by a surge in customer demand. The company will use the funding to open new offices in the U.K. and Asia and double its headcount to over 200 employees with the next year.
Fiksu’s services allows developers to purchase what it calls “loyal users” — customers who open and use an app at least three times, behavior that makes them more likely to monetize further down the line.
The company’s Fiksu for Mobile Apps platform helps developer to find users cheaply by optimizing their user acquisition campaigns to include a variety of factors ranging from device, traffic source and country, to post-download activities like purchases and upgrades.
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