Fiksu: Cost to Acquire Loyal iOS Users Fell in March
Mobile marketing technology company Fiksu has released its Indexes for March 2016.
Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year.
In addition, Fiksu’s App Store Competitive Index—which tracks the average number of daily downloads for the top 200 free iOS applications in the U.S.—fell 7 percent in March to 7.6 million daily downloads. This marks an 11 percent decrease year-over-year.
Fiksu said recent Index trends indicate that the “app frenzy” is slowing down, as users are spending more time in fewer apps, and they aren’t downloading as many apps to their devices.
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