Figuring Out What Makes Bollywood Bollywood
An interesting story over at one+one=thr33 about a project they had to put together for the Immigration Museum in Melbourne, Australia. Their task? To put together an exhibition called Bollywood Dreams. They ran into a bit of a hurdle when they stopped to ask themselves, “What typeface says ‘Bollywood’?” and therein lies the crux of the essay:
Every typeface we tried seemed too European and Western. The audience for the show was a mix of local Australians and members of the Indian diaspora now living here.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in