Social Pro Daily

FiftyThree, Developer Of Established Paper App, Urges Facebook To Change Name Of Its New App

On the same day that Facebook released Paper, its new iPhone application, New York-based startup FiftyThree posted a statement on its website urging Facebook to change the app’s name, since it launched its own, well-established Paper app in March 2012.

DavidCohen
By David Cohen

PaperWhereIdeasBegin650On the same day that Facebook released Paper, its new iPhone application, New York-based startup FiftyThree posted a statement on its website urging Facebook to change the app’s name, since it launched its own, well-established Paper app in March 2012.

FiftyThree Co-Founder and CEO Georg Petschnigg wrote in the note:

So it came as a surprise when we learned Jan. 30 with everyone else that Facebook was announcing an app with the same name — Paper. Not only were we confused but so were our customers (Twitter) and press (1, 2, 3, 4).

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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