Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the sports organization.
FIFA has updated its website to include a new section called Global Stadium that aggregates all of the content surrounding the 64 matches in real time and is designed specifically for smartphone-wielding fans.
The social and mobile-heavy experience also gives fans a chance to win the soccer ball used in Brazil and vote for Man of the Match, a contest that asks sports fans to vote for their favorite players.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in