Felons Create Powerful Brand Campaigns and PSAs through 'Concepting with Convicts'

That was the revelation that led two interns at DigitasLBi in San Francisco to utilize the prison pen pal system to start “Concepting with Convicts,” a project that helps convicted felons tap into their creativity by designing campaigns for major brands and PSAs.

Inspired by powerful pieces of art made by felons, Ben Pfutzenreuter and Pat Davis, with the help Marcus Lof, sent hundreds of emails through prison pen pal websites seeking people who might be interested in the project.