Federated Media Publishing, WordPress.com Go Green with EcoPressed

The blogosphere just got a little bit greener, as Federated Media Publishing teamed up with WordPress.com to launch EcoPressed, along with initial content partner GE and interactive marketing agency Beeby Clark+Meyler.
The companies billed EcoPressed as “the one-stop destination for consumers to get the latest news, topics, and trends on innovation, sustainability, and energy initiatives,” adding that content will be highlighted from WordPress users and Federated Media professionals, as well as from GE’s ecomagination initiative.
Federated CEO Deanna Brown said:

We are thrilled to be working with GE, Beeby Clark+Meyler, and Automattic/WordPress.com to help introduce a deeper conversational element to the impressive ecomagination project. Additionally, we expect this to be the first in a variety of different Presses that we will introduce to spark conversation between brands and consumers.

Automattic CEO Toni Schneider added:

Thousands of passionate and knowledgeable bloggers write about eco-related topics on WordPress.com every day, and EcoPressed allows us to showcase their work. We look forward to working with Federated Media and a variety of other major brands to introduce more sites to cover topic areas like this one.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.