Federated, CleverGirls Ink Pact
Federated Media is looking to expand its reach with the female demographic through a pact with upstart female-centric blogging network CleverGirls Collective.
Through the partnership, Federated will be able to sell advertisers display inventory and custom ad opportunities on 200 or so CleverGirls blogs. The network reaches roughly 9 million unique monthly users, according to internal data.
In addition, marketers will be able to tap into the CleverGirl blogger’s social media proclivity; the group’s community is known for being active users of Facebook, Twitter and other platforms and will be occasionally tasked with serving as brand advocates.
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