Featured Facebook Campaigns: Taco Bell, Boeing, Pesek Zman, El Al and Mercedes-Benz
Free food, free trips and free cars were on our list of Featured Facebook Campaigns this week. Taco Bell began giving away tacos on their Facebook page while Boeing’s Page has begun doing fan outreach. The Israel brand of Cadbury’s Time Out candy, Pesek Zman, launched a new social game designed around its product. Israel airline El Al introduced an attempt to game Facebook’s new profile layout to provide a banner greeting to users. Finally, Mercedes-Benz recently wrapped up a campaign to help increase Twitter and Facebook followers, culminating with its Super Bowl commercial.
Taco Bell’s Free Crunch Taco Coupon Giveaway
Goal: Engagement, Product Purchase, Network Exposure, Page Growth
Core Mechanic: Free crunchy taco coupon after a user Likes the Taco Bell Facebook Page.
Method: The landing tab for the Taco Bell Facebook Page is a screen asking the user to click Like to gain access to a coupon for a free crunchy taco.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in