Featured Facebook Campaigns: Pacifico Beer, Tillamook Cheese, Tic Tac, Consumer Reports and ING Direct
Pacifico Beer planned parties, Tillamook Cheese made sandwiches, Tic Tac asked people to share about cancer, Consumer Reports gave out free information and ING Direct tried to make currency cool in this week’s roundup of Facebook campaigns. We’ve excerpted two of the campaigns below.
You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other featured campaigns by top-performing brands and businesses on Facebook.
Pacifico’s Adventures On Tap Roadtrip and Parties
Goal: Engagement, Brand Loyalty, Product Purchase
Core Mechanic: Pacifico beer company traveled to five cities to introduce Pacifico on tap — Phoenix, San Diego, Los Angeles, San Francisco and Seattle — then documented the trips with video and created an app on the Page to feature highlights of each trip.
Method:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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