Featured Facebook Campaigns: Love UK, Plastic Jungle and El Al Airlines

In our latest look at marketing campaigns by major brands on Facebook, we’re taking a look at Pages promoting tourism, gift card giveaways, and an airline.

Love UK

Goal: Increase Tourism, Fan Engagement, Network Exposure

Core Mechanic: Places Check-Ins as part of a travel package giveaway

Method: After a fan Likes the Page and they or their friends check-in using Facebook Places in at least two of the suggested British tourist destinations, they may enter the Team Work Competition to win a prize of a United Kingdom trip worth up to £3,000 pounds for two and an iPod. The Facebook Page also includes a Betapond-powered app with the 50 most check-into Places; the contest appears to be ongoing.

Impact: The Page has grown by several thousand in recent weeks and is currently just under 52,000 Likes.

Plastic Jungle

Goal: Fan Engagement, Network Exposure

Core Mechanic: Sweepstakes application for a gift card giveaway

Method: For 40 days, from November 16 through Christmas Day, Plastic Jungle ran a Wildfire Interactive-powered sweepstakes via Facebook tab application to allow users to win a $100 gift card of their choice. Users are also asked to invite their friends to participate in the sweepstakes.

Impact: The Page currently has 6,500 Likes.

You can find more listings coming later this week in the The Facebook Marketing Bible. Check it out to see other new campaigns featured this week, including an engagement campaign by El Al Airlines in Israel.