FBX partner Perfect Audience launches personalized retargeting solutions for Google Merchant accounts
Perfect Audience, a Facebook Exchange partner, announced the launch of a new product this week called Perfect Product Retargeting, a solution that allows retailers with Google Merchant Accounts to plug in directly to Facebook Exchange.
With this new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300 percent better than static ads according tests with about 50 retailers.
Brad Flora, CEO of Perfect Audience, said in a press release:
Personalized retargeting is truly the holy grail for online retailers.
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