Father’s Day Dominated Conversation on Facebook and Instagram in June

Facebook IQ also saw plenty of Fourth of July talk in its monthly Hot Topics analysis

Father's Day was the hottest Hot Topic on Facebook and Instagram last month IrisImages/iStock
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Father’s Day was the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in June, and people on both platforms were also gearing up for their Fourth of July celebrations.

Those two holidays dominated the holidays and events category for the month on both Facebook and Instagram.

The BET Awards saw strong conversation volume on both platforms last month, but the entertainment category on Facebook was led by Jon Stewart.

The sports category was dominated by the National Basketball Association, with Facebook users discussing Kevin Durant, the Los Angeles Lakers and Anthony Davis, while Durand and Klay Thompson led the way on Instagram. The U.S. Women’s National Team also performed strongly on both platforms, and Megan Rapinoe stood out on Facebook.

Late Mexican actress Edith González and Queen Elizabeth led Facebook chatter in the people category in June, while Instagrammers discussed González and Prince Charles.

In the brands and products category, Xbox and Target paced Facebook last month, while Instagram users chatted about the African Wildlife Foundation and the Toyota Alphard.

Finally, Instagram users talked up Doritos in the food and drink category in June, while Facebookers washed those chips down with Moscow Mules.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends:

Facebook IQ
Facebook IQ

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.