Just as the U.S. was beginning to react to the spread of the coronavirus, two media companies were putting the finishing touches on a merger. On Thursday, Some Spider Studios acquired Fatherly, a digital website geared toward dads, creating a portfolio of media companies that effectively “lock up the dad space,” said Vinit Bharara, founder and CEO of Some Spider Studios, which already includes Scary Mommy and The Dad.
“Many before have focused too much on one aspect, just focus on pregnancy or moms instead of dads,” Bharara said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in