Fast Food Publisher Accuses Industry of 'Swift Boat-Style Campaign' Against Author
Houghton Mifflin, the New York-based publisher of Fast Food Nation and Chew On This, says the fast food insustry’s efforts to discredit its author, Eric Schlosser, is beginning to resemble the Swift Boat-style campaign waged against John Kerry during the 2004 presidential race.
Houghton Mifflin vice president and editor-in-chief Eamon Dolan‘s statement:
“In the five years since we published Fast Food Nation, the facts in the book have never been effectively refuted by the fast food industry,” said Dolan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in