Fast Company Wonders How to Measure the Worth of Design

An interesting story over at Fast Company, “No Accounting for Design?” about figuring out and somehow quantifying the rate of return on instituting inventive design. The story starts out about Chuck Jones, Whirlpool’s design chief, who had to take on the corporation’s heads to getting more novel looks and devices into their product lines, but the underlying theme of the piece is about the afformentioned discussion on ROI. We found it by way of MarketingProfs: