Fast Chat: Teens Hide Themselves In Plain Sight

Microsoft researcher Alice Marwick unveils how the Facebook generation thinks about online privacy. Her findings may surprise you

Adweek: What’s the takeaway in your new study?

Alice Marwick: The big takeaway is that kids do care about privacy, even though they are heavy social media users.

How do they walk that line?

Kids will use all sorts of creative strategies to set boundaries for themselves to create privacy.

Which they define how?

We are finding a whole range of attitudes around privacy across groups of kids. Some of them define it as access—who can access someone and who can’t.

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