Fashion World Gets Hip To Bloggers


A trend PRNewser reported on this past September is the focus of a feature story in The New York Times today. Ok, so it’s a “year in review” type story, but still. The topic at hand: all these pesky bloggers getting more and more access to fashion events, notably the big runway shows at Fashion Weeks around the globe.

People’s Revolution Founder and reality TV star Kelly Cutrone goes on the record in the story, “Bloggers Crash Fashion’s Front Row:”

“Do I think, as a publicist, that I now have to have my eye on some kid who’s writing a blog in Oklahoma as much as I do on an editor from Vogue? Absolutely. Because once they write something on the Internet, it’s never coming down. And it’s the first thing a designer is going to see.”

The Times says some editors feel “threatened” by the changes, which is a similar reaction to political reporters seeing media outlets such as Huffington Post getting increased access over the past year. Our take: you can’t stop it, but you can win with better content, so compete on that front.