Fashion PR Exec Judging Lifetime’s ’24 Hour Catwalk’

LaForce, Chung, Blasberg, & Rowley

Last night was the premiere of Project Runway All-Stars, which brought Mondo Guerra and Austin Scarlett back to reality TV. Joy. But also, there was a pre-premiere of a new fashion reality show called 24 Hour Catwalk. Among the judges — co-founder of the firm LaForce + Stevens, James LaForce.

LaForce is joined on the show by host Alexa Chung and fellow judges, designer Cynthia Rowley and fashion editor and author Derek Blasberg.

The show drew comparisons to the Food Network program Chopped on Twitter. Four designers create a garment based on certain challenge criteria that, like Chopped, is revealed after it’s pulled from a basket. After two designers are eliminated, the remaining two create pieces for a fashion show over 24 hours.

We heard nothing about the show before watching it last night (not as good as Project Runway by a long shot, but better than the truly awful Project Accessory). But LaForce did speak with Women’s Wear Daily about the program while hiking in Macchu Picchu (natch).

“I streaked the set in my underwear and orange socks,” he said. “I can’t imagine why that footage ended up on the cutting room floor.”

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