Fashion Blogger Focuses on Walmart for Content

The fashions featured on Shauna Miller’s blog Penny Chic can be found at your local Walmart… and that’s the key to the blog’s success.

According to this story on The Daily Beast, Penny Chic (which isn’t tied to Walmart at all) reaches the mass audience — the folks who can’t afford the high-end outfits featured in magazines like Vogue, but still have lives filled with dating, careers, and vacations that they want to dress for.

The blog’s readers are attracted to the accessibility of its content the story says.