Fashion and Instagram: The Beginning of a Beautiful Friendship
An industry driven by the power of instant visual impressions has found a natural partner in the app that’s all about capturing the moment and passing it along to the rest of the world.
The growing partnership between fashion and Instagram almost makes too much sense: for example, a quick search for #NYFW on the network yields an endless bounty of shots taken by users who range from schooled photographers to gawkers and lucky gatecrashers. It’s the perfect tool not just for fashion followers but for designers themselves, who cop to co-opting others’ shots for both inspirational and promotional purposes.
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