FarmVille Arrives in Japan as FarmVillage

Zynga just launched the first localized version of FarmVille in Japan. Known as "FarmVillage" in Japan, the localized version of Zynga's most popular game will be available in early December in beta as a feature phone version on Mixi, Japan's largest mobile social network.

Zynga just launched the first localized version of FarmVille in Japan. Known as “FarmVillage” in Japan, the localized version of Zynga’s most popular game will be available in early December in beta as a feature phone version on Mixi, Japan’s largest mobile social network. More after the jump.

This launch is the effort of Zynga Japan, Zynga’s joint venture with SoftBank and follows the announcement of Zynga’s global launch of CityVille in 5 languages last month. It’s clear that Zynga is capitalizing on the booming Asian market. Zynga launched its first internationally localized game, Zynga Texas Poker, in Chinese earlier this year.

“We are excited to bring FarmVillage to Japan to create a better playing experience for all the players who have already become avid fans of FarmVille,” said Robert Goldberg, CEO Zynga Japan. “FarmVillage is truly high-end social gaming at its best because players play with their ‘real’ friends, not virtual friends.”

Currently at 53 MMAUs, FarmVille currently has been slowly declining although the percentage of daily active users over monthly actives has been consistent at roughly 28 percent. The question is whether Zynga can see similar success in Japan as it has in the U.S. Japan has a number of farm games already and localizing games for Japan isn’t as simple as changing everything to Japanese. Zynga will be localizing the game fully, making sure to adapt to Japanese gaming habits of accessing the game through the mobile phone and Mixi’s unique viral channels as well as offering virtual items attuned to Japanese culture. Despite the challenges, FarmVillage will allow bigger farm expansions, high quality flash performance and more artwork for customization than its western counterpart. FarmVillage will be available soon from Zynga Japan’s website: http://www.zynga.co.jp