FarmVille Adds First Branded Crop, Goes Organic

FarmVille players can now engage in organic farming both on and off their virtual fields. In the first move of its kind, FarmVille has partnered with Cascadian Farm to provide players with opportunities to enjoy Cascadian branded crops on their painstakingly plowed fields as well as in the grocery store. The many benefits that Cascadian Farm items will bring to FarmVille players will be available from July 19th to the 26th.

Cascadian Farm is a pioneer in the organic space, so it is fitting that during the promotion Cascadian Farm blueberries will be the most profitable crop for farmers. They will be open to farmers of all levels, from field hands to world fair champs. Also, green living and organic tips will be available to players during gameplay, and Cascadian Farm even has coupons prepared for FarmVille players that can be used for discounted organic produce in real life.
Cascadian Farm is embracing the virtual love that farming has received lately thanks to FarmVille. They have created their own FarmVille account and recreated the the real Cascadian Farm online. While it is hard to understand exactly how they will “carry out the mission of the brand to grow good and honest food that is free from synthetic fertilizers and pesticides” online, it’s a noble cause. And, they are going to share the benefits of their presence on FarmVille with current fans of Cascadian Farm on Facebook. Users can friend Farmer Joe Cascadian – the FarmVille avatar that runs the virtual Cascadian Farm – by visiting www.facebook.com/farmerjoecascadian.

“Given our heritage of engaging consumers to increase awareness and support for organic farming and the organic lifestyle, partnering with FarmVille was a natural fit for Cascadian Farm,” said Tim Goldsmid, marketing manager, Cascadian Farm. “We’re excited to have the opportunity to partner with a leader in the online gaming world and offer unique ways for new and existing consumers to become involved with the brand.”