Fark.com Sponsors A Jeopardy! Category: An Adventure In Non-Traditional Advertising

Online news-of-the-weird aggregator fark.com is popular with many different segments of the population. Radio drive time hosts, bored IT workers, snarky college students, precocious college students, Slate media critics… you name it.

But when it came time for them to expand their audience and start embracing advertising, fark.com made one of the most genius moves we could think of. They had their website turned into a category on Jeopardy!.

“Fark.com Headlines” appeared as a category on Jeopardy!‘s November 12 show.