Beto and Elena meet cute. The hunky heartthrob picks the shy young gal on a couch, and sparks fly. From there, the two are so smitten with each other that they can barely stand to be apart.
But when tragedy strikes Elena, Beto’s out of his mind with worry. Can his love save her?
Of course it can, because this is a telenovela. Or rather, it’s a melodramatic long-form commercial for a telenovela. And it hits many of the same beats as the TV show it’s promoting: Peru’s most popular series, De Vuelta al Barrio (“Back to the Neighborhood”).
The 3 1/2-minute spot comes from Circus Grey in its first work for Peruvian network America Television.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in