Fans Still Cheering for World Cup Branded Videos

No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content.

Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos Júnior and England's Wayne Rooney—has scored an impressive more than 50.5 million views on YouTube since it was uploaded on the global Nike Football channel June 9. But, the ad's viral nature is so pervasive that it also collected another almost 5 million views on the Nike Soccer channel, which boasts the Americanized name for the sport.

In fact, eight out of the top 10 videos on this week's branded chart all embrace World Cup fever. Notable exceptions include Oreo's Transformers 4 campaign and Beats by Dre's ad featuring Ed Sheeran, coming in at eight and tenth place respectively.

Check what's leading the branded video chart this week:

NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.


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