Fans Can Help Busch and Kevin Harvick Give Their Nascar Ride a Millennial-Inspired Paint Scheme

They guaranteed victory in the 2018 Ford EcoBoost 400, but finished third

Predicting victory is a long-standing part of the fabric of sports, and sometimes those guarantees come with promises in the event that the boaster comes out on the losing end.

On that note, Busch, one of Nascar driver Kevin Harvick’s sponsors, pledged via tweet to cover Harvick’s car with a millennial-inspired, “lit AF” paint scheme if he didn’t win the 2018 Ford EcoBoost 400 at Homestead-Miami Speedway in Homestead, Fla., Nov. 18.

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