Fancy Takes On Pinterest with Social Commerce Platform
Image-based sites like Pinterest have recreated online the simple pleasure of cutting pictures out of magazines for inspiration. But even those who like to DIY sometimes feel the urge to b-u-y. If you like Lucky Magazine, you’ll love Fancy.
Like Pinterest, Fancy is a place for curating taste. When you like an item posted by another user, you “fancy” it, as the Britishism goes. You can also add a “fancy it” link to your toolbar to post items on Fancy that you find on other sites.
But what really sets Fancy apart is that the pinboard is also a high-end boutique where shoppers can buy what they see directly from the site and through the iPad, iPhone, and Android apps.
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