FanBridge Making Facebook Pages For Roadrunner Artists
FanBridge will create pages for Roadrunner Records' Young the Giant, The Parlor Mob, Kenny Wayne Shepherd and Theory of a Deadman.
Roadrunner Records nabbed New York-based FanBridge to build Facebook fan pages for its recording artists.
FanBridge will create pages for Young the Giant, The Parlor Mob, Kenny Wayne Shepherd and Theory of a Deadman, among others.
On these custom pages, fans will be able to unlock exclusive content including contests, music tracks and videos.
“We wanted a Facebook solution that not only helped us find and reward new fans of our artists, but also create better connections between existing fans and bands,” said Jon Satterley, senior vice president of new media at Roadrunner Records in a press release.
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