Are Fake 'User' Reviews an Acceptable PR Tool?
Every marketing/PR pro should know the value of user-generated content: Real-life reviews of products, services and professional organizations (like, say, PR firms) written by real-life customers! In certain industries like electronic publishing, Amazon reviews are more important than any commercial could ever be.
But this weekend The New York Times turned a harsh journalistic spotlight on a time-tested and somewhat accepted element of the promotional business: the fake review.
The sole purpose of the profiled business was to churn out positive reviews of books by self-published authors, who paid for the service on a per-review rate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in